Strategy & Vision

A living document of where we are, where we're going, and the inspiration behind every decision.

5+
Years Running
45
Instagram Followers
1
Partnership (Hockerty)
25%
Strategy Complete
Overall Progress
Phase 1: Foundation 7 of 28 tasks done

Roadmap
Three phases to transform Openfit's digital presence
Phase 1 β€” Done

Foundation

  • Brand discovery & owner Q&A
  • Full website V2 redesign (blush palette, Nunito, hero)
  • SEO schema & meta tags
  • Contact form β†’ Textmess integration
  • Marketing strategy document
  • Pricing transparency (3 tabbed sections)
  • Hockerty partnership featured
  • Custom map marker (needle & thread)
  • High-res original logo (pink background)
  • How It Works, Trust Strip, Popular Requests
  • FAQ section (7 questions)
  • Testimonials section (placeholder β€” needs real reviews)
  • Express service messaging
  • Public URL live at openfit.kbot.uk
  • Photography β€” in progress (awaiting owner)
  • Real testimonials from customers
  • Google Reviews QR code for the shop
  • Domain transfer (openfitter.com)
Phase 2 β€” In Progress

Engagement & Traffic

  • Instagram link in bio β†’ website
  • Flying Horse Walk listing updated
  • βœ“ QR code printable for shop counter β€” qr.html
  • βœ“ Instagram content calendar β€” 4 weeks ready, see social-calendar.html
  • βœ“ Wedding dress alterations SEO landing page β€” live
  • βœ“ Suit alterations SEO landing page β€” live
  • βœ“ Trouser alterations SEO landing page β€” live
  • βœ“ Zip replacement SEO landing page β€” live
  • βœ“ Before/after section on homepage (placeholder, awaiting real photos)
  • βœ“ Customer pre-registration page β€” register.html
  • βœ“ Contact form β†’ emails enquiries@openfitter.com (Formsubmit)
  • βœ“ All 48 photos renamed correctly, placements fixed
  • Google Business Profile β€” update website URL once domain transferred
  • Nottingham local Facebook groups outreach
  • Email newsletter β€” Mailchimp or similar
  • openfitter.com domain transfer β€” contact Ryan Cornelius Design
  • Server migration to Treehouse v2 β€” see migration checklist
Phase 3 β€” Future

Scale & Evolve

  • Online booking calendar
  • TikTok presence (before/after videos)
  • Bridal shop & suit hire partnerships
  • Student discount programme
  • Curated fashion / own label section
  • Google Ads campaign (Β£5/day targeting)
  • Press coverage β€” Nottingham Post / local media

Timeline
What's happened and what's coming
December 2020
Openfit Founded
Born during Covid. Doors opened at 8 Flying Horse Walk, Nottingham.
2021–2025
Built by Word of Mouth
5 years of craft. Thousands of garments. Hockerty partnership established. Reputation built on quality.
February 2026
Textmess Job Tracker Launched
Digital job management system. Customer onboarding. EOD reports. Professional operations.
February 2026
New Website & Strategy
Complete redesign. Brand discovery. Marketing strategy. Contact form. SEO foundations.
March 2026
Photography & Gallery
Venue photos, work-in-progress shots, gallery populated with real content.
April 2026
Social Media Reset
Instagram content calendar. Facebook Business Page. Posting schedule. Intern playbook.
May–June 2026
Reviews & Partnerships
Google Reviews campaign. Bridal shop outreach. Local collaborations. 50+ reviews target.
H2 2026
Scale & Evolve
Domain transfer. Online booking. TikTok. Curated fashion exploration. Own designs.

Moodboard
The look, feel, and spirit of Openfit
#1a1a1aCharcoal
#f8f5f0Cream
#8c7e74Taupe
#b8963eGold
Tailored to perfection
Cormorant Garamond β€” Headings
Apparel Fittings & Alterations
Josefin Sans β€” Labels & Navigation
"Helping people look better and feel more confident"
β€” The Owner's Mission
Tailoring close-up
"Born in lockdown. Built on craft."
β€” Brand Tagline
βœ‚οΈCraft Over Chrome
🀝Confidence Through Fit
🧡We Don't Say No
πŸͺFlying Horse Walk
Brand Story
The narrative that drives everything
🌱

The Origin

When the world shut down in December 2020, Openfit opened its doors. Starting a business during a pandemic takes courage β€” and that same spirit drives every stitch today.

πŸ’ͺ

The Confidence

We don't just alter clothes β€” we give people confidence. The proudest moments aren't about the sewing; they're about seeing someone stand taller because their clothes finally fit.

πŸ”§

The Craft

Fake leather waistcoats that fall apart as you work. Dresses that need 12 extra inches. Jobs that others refuse. Openfit says yes β€” and finds a way to make it beautiful.

🌍

The Partnership

Hockerty β€” an international made-to-measure brand β€” trusts Openfit to handle their UK fittings. When precision matters, they choose us.

πŸ›οΈ

The Location

Nestled inside Nottingham's charming Flying Horse Walk arcade. Not a high street chain β€” a boutique workshop where every garment gets personal attention.

πŸš€

The Dream

A self-sustaining creative business. Training the next generation. Exploring own designs and curated fashion. Be profitable, be busy, be creative β€” and give others the chance to grow.


Ideas Backlog
Everything we've discussed, prioritised and ready to action

πŸ“Έ Venue & Work Photography

15-20 photos of the shop interior, arcade entrance, workbench, sewing machines, fabric, team at work (hands only). Critical for replacing gallery placeholders.

High Priority

⭐ Google Reviews QR Code

Print a small card or QR code for the counter: "Loved your alteration? Leave us a review!" Target 20+ reviews in first month. Single biggest driver of local discovery.

High Priority

πŸ“± Instagram Content Reset

New bio, content calendar, 20 "content bank" photos. Post 3-4x per week following content pillars: Craft (40%), Space (20%), Tips (20%), Community (10%), Promos (10%).

High Priority

πŸ“˜ Facebook Business Page

Set up or claim a proper Facebook Business Page with all info matching the website. Cross-post Instagram content.

High Priority

πŸ’¬ Customer Testimonials

Pull best Google reviews onto the website. Add a testimonials section with real customer quotes. Social proof is powerful.

Medium Priority

πŸ“ Blog / Tips Content

"How to know if your suit fits", "When to alter vs. replace", "Caring for dry-cleaned garments". Great for SEO and social content.

Medium Priority

πŸ‘° Wedding Season Landing Page

Standalone "Wedding Dress Alterations Nottingham" page. Target wedding searches March–September. Include pricing and process.

Medium Priority

πŸ“‹ Social Media Playbook

Complete guide so interns/consultants can post independently. Posting schedule, content pillars, hashtags, tone of voice, visual guidelines, Canva templates.

Medium Priority

🌐 Domain Transfer

Contact Ryan Cornelius Design to transfer openfitter.com DNS. Point to new site. Proper email setup.

Future

πŸ“… Online Booking System

"Describe your garment + upload a photo" enquiry form. Potentially integrate with Textmess for automatic job creation.

Future

🎡 TikTok Presence

Short-form video of alterations in progress. Time-lapse stitching. Before/after reveals. Hugely popular format for craft businesses.

Future

πŸ‘— Curated Fashion / Own Designs

The owner's vision: evolve from pure alterations to include curated ready-made pieces and original designs. Future "Shop" section on website.

Future

This is a living document. Updated as we talk, plan, and build.

Last updated: March 2026