📸 Venue & Work Photography
15-20 photos of the shop interior, arcade entrance, workbench, sewing machines, fabric, team at work (hands only). Critical for replacing gallery placeholders.
High Priority
⭐ Google Reviews QR Code
Print a small card or QR code for the counter: "Loved your alteration? Leave us a review!" Target 20+ reviews in first month. Single biggest driver of local discovery.
High Priority
📱 Instagram Content Reset
New bio, content calendar, 20 "content bank" photos. Post 3-4x per week following content pillars: Craft (40%), Space (20%), Tips (20%), Community (10%), Promos (10%).
High Priority
📘 Facebook Business Page
Set up or claim a proper Facebook Business Page with all info matching the website. Cross-post Instagram content.
High Priority
💬 Customer Testimonials
Pull best Google reviews onto the website. Add a testimonials section with real customer quotes. Social proof is powerful.
Medium Priority
📝 Blog / Tips Content
"How to know if your suit fits", "When to alter vs. replace", "Caring for dry-cleaned garments". Great for SEO and social content.
Medium Priority
👰 Wedding Season Landing Page
Standalone "Wedding Dress Alterations Nottingham" page. Target wedding searches March–September. Include pricing and process.
Medium Priority
📋 Social Media Playbook
Complete guide so interns/consultants can post independently. Posting schedule, content pillars, hashtags, tone of voice, visual guidelines, Canva templates.
Medium Priority
🔄 Rotating Photo Carousel
Gallery section auto-rotates photos from the photo store. New photos enter the rotation as they are approved. Keeps the site fresh without manual updates.
High Priority
↔️ Before/After Drag Slider
Drag to reveal garment transformation. Highly tactile on mobile. One of the most engaging formats for alterations businesses.
High Priority
🧮 Pricing Calculator
Pick garment type + alteration → instant price estimate. Reduces friction for new customers wondering "how much will this cost?"
Medium Priority
🔢 Counter Animations
"44 reviews · 500+ garments altered · 5 years" numbers count up when scrolled into view. Simple trust signal, works great on all devices.
Medium Priority
🌐 Domain Transfer
Contact Ryan Cornelius Design to transfer openfitter.com DNS. Point to new site. Proper email setup.
Future
📅 Online Booking System
"Describe your garment + upload a photo" enquiry form. Potentially integrate with Textmess for automatic job creation.
Future
🎵 TikTok Presence
Short-form video of alterations in progress. Time-lapse stitching. Before/after reveals. Hugely popular format for craft businesses.
Future
👗 Curated Fashion / Own Designs
The owner's vision: evolve from pure alterations to include curated ready-made pieces and original designs. Future "Shop" section on website.
Future
🗓️ Work of the Week
Pick one photo from the photo store each week and feature it on the homepage with a short story: what was the job, what was the challenge, what was the result. Fresh content, zero effort.
High Priority
🏷️ Category Spotlights
Dedicated landing pages pulling from the photo store by category: Wedding Alterations, Brand Repairs (Vivienne Westwood, Hugo Boss), Bespoke Garments. Great for SEO and showcasing breadth.
High Priority
🎨 Palette-Led Photo Galleries
Group photos by dominant colour and show them as themed galleries. Pairs naturally with the extended palette proposal. Makes the website feel editorial, like a fashion magazine.
Medium Priority
📲 "Send Your Job" Instagram Prompt
Use the alteration photos as Instagram Stories templates: "Brought in for repair — transformed." Drive DMs or enquiries by pairing real work photos with a call to action.
Medium Priority
🔍 Designer Garment Showcase
Highlight premium brand alterations (Vivienne Westwood, Hugo Boss, Reiss, YMC, Massimo Dutti). Trust signal for new customers with high-value garments — shows the level of work.
Medium Priority
🎬 Photo-to-Video Reel
Slideshow of the best model/garment shots set to music, auto-generated from the photo store. Quick win for Instagram Reels and TikTok without any new filming.
Future
