Instagram Content Calendar

4 weeks of ready-to-post content for @openfitter. Copy the caption, add the photo, schedule it in Later or Meta Business Suite.

3 posts/week Mon · Wed · Fri Best time: 11am–1pm

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01
Introduction & The Workshop
Show who you are and where you work
Monday
Photo
📸 Use: shop-jeans-wall-neon.webp
The jeans wall with OPENFIT neon
Caption
Welcome to Openfit — Nottingham's home for clothing alterations, repairs & bespoke tailoring. We've been quietly working our magic at Flying Horse Walk since 2020, and we're ready to shout about it a little more. 🌸 From a simple trouser hem to a full bespoke creation — if it involves fabric, we can help. 📍 8 Flying Horse Walk, Nottingham NG1 2HN 🕐 Mon–Sat 10:30am–5:30pm
#Openfit #NottinghamFashion #AlterationsNottingham #ClothingAlterations #FlyingHorseWalk #Nottingham #SeamstressLife #TailoringNottingham #FashionRepair
Wednesday
Reel
🎬 Use: jeans-model-video.mp4
The drop-crotch jeans model video
Caption
When the fit is *chef's kiss* ✂️ These custom drop-crotch jeans were tailored right here in our workshop on Flying Horse Walk. We don't just hem and take in — we design and create too. Tell us what you want, and we'll make it happen. Fancy a pair tailored to your exact measurements? Come in and chat to us. #MadeToMeasure #CustomJeans #BespokeFashion #AlterationsNottingham #Openfit #TailoredFit
#NottinghamStyle #FashionMaking #SeamstressOfInstagram #ClothingAlteration #TrouserAlteration
Friday
Carousel
🖼️ Use 3–4 images:
threads-cones-rainbow, machine-kansai, machine-overlocker-wide, openfit-woodmark
Caption
Behind the scenes at Openfit 👀 Swipe to see the workshop where the magic happens — professional machinery, thousands of threads in every colour, and a team that genuinely loves what they do. We're tucked away inside Flying Horse Walk arcade, off St Peters Gate in Nottingham city centre. Pop in — the door's always open Mon–Sat. #BehindTheScenes #WorkshopLife #SeamstressMagic #NottinghamMakers #AlterationSpecialist
#Openfit #FlyingHorseWalk #TextileArt #ThreadCollection #SewingWorkshop
02
The Work We Do
Show off specific services with real examples
Monday
Photo
📸 Use: garment-crop-tops-teal-blue.webp
The peacock lining bespoke jacket
Caption
When a customer says "I want something different" — this is what happens. 🦚 A bespoke peacock-feather lining inside a tailored jacket. Every detail hand-crafted here at Openfit. Bespoke isn't just for suits. If you can imagine it, we can make it. Come in and tell us your vision. 📍 8 Flying Horse Walk, Nottingham #BespokeTailoring #PeacockStyle #HandmadeFashion #MadeInNottingham #CustomJacket
#Openfit #BespokeClothing #TailoredFashion #SeamstressWork #LuxuryFashion #AlterationsNottingham
Wednesday
Photo
📸 Use: garment-distressed-wide-leg-jeans.webp
Bride trying on wedding dress
Caption
Your dress should feel like it was made for you. 💍 We've worked with hundreds of brides to make their wedding dress fit perfectly — from minor adjustments to complete resizes. No appointment needed. Just bring your dress in and we'll talk through exactly what needs doing and give you a clear quote. Wedding dress alterations from £69. #WeddingDress #BridalAlterations #WeddingDressAlterations #NottinghamBride #BridalFitting
#Openfit #WeddingStyle #BrideToBeNottingham #AlterationsNottingham #WeddingPrep #BridalSeamstress
Friday
Story / Q&A
💬 Create a simple text Story:
"What's your most common alteration? Drop a comment 👇"
Use blush pink background + Openfit font
Caption (for Story)
Friday question! 👇 What do most people bring in to us? Trouser hems are our #1 — closely followed by zip replacements and dress resizing. What have you got hiding in your wardrobe that needs a little love? Drop us a message or just pop in 🪡 #AlterationFriday #ClothingRepairs #Openfit
#NottinghamFashion #FridayVibes #WardrobeFix #SeamstressLife #ClothingAlteration
03
Tips, Trust & Education
Be useful — content that gets saved and shared
Monday
Carousel
🖼️ Create text slides (blush pink background, white/dark text):
"5 things you didn't know a tailor could fix"
Caption
5 things you probably didn't know a tailor could fix 🧵 Swipe through → 1. Broken zip on a leather jacket? We replace it. 2. Jeans too long but love the original stitching? We preserve it. 3. Suit bought online that doesn't fit? We make it look made-for-you. 4. Loved dress that's a size too big? We take it in. 5. Handbag with a broken clasp or zip? We repair that too. Save this for later — and share with someone whose wardrobe needs rescuing. 👇
#AlterationsTips #FashionRepair #SewingTips #TailoringFacts #Openfit #NottinghamFashion #ClothingRepair #ZipReplacement #SuitAlteration
Wednesday
Photo
📸 Use: garment-daisy-shift-dress.webp
Denim detail close-up
Caption
Don't bin those jeans. Bring them to us. 👖 Whether it's a broken zip, a ripped seam, a hem that's too long, or a waist that's too tight — jeans are one of the most alterable garments there is. We even do original hem preservation — shorten your jeans and keep the factory stitching, so you'd never know they were touched. From £18. Walk-ins welcome. #JeansAlteration #DenimRepair #TrouserHem #OriginalHem #Openfit
#AlterationsNottingham #JeansLover #DenimStyle #ClothingRepair #NottinghamTailor
Friday
Photo
📸 Use: garment-cream-overcoat-dressform.webp
Model outside shop on Flying Horse Walk
Caption
Did you know we're right here in the heart of Nottingham? 📍 You'll find us at 8 Flying Horse Walk — a beautiful covered arcade off St Peters Gate, just a 2-minute walk from the market square. Open Monday to Saturday, 10:30am to 5:30pm. No appointment needed — just walk in. See you soon! 🌸
#FlyingHorseWalk #Nottingham #NottinghamCity #LocalBusiness #NottinghamShopping #Openfit #ShopLocal #VisitNottingham
04
Social Proof & Community
Reviews, community, and a call to action
Monday
Carousel
🖼️ Create text slides with customer review quotes (blush background, big italic text)
Caption
We let our customers do the talking ⭐⭐⭐⭐⭐ Swipe to read some of our favourite Google reviews → Every garment that leaves Openfit goes out with the same care and attention. That's our promise. Leave us a review on Google if we've helped you — it means the world to a small business like ours. Link in bio 💗
#CustomerReview #5Stars #TrustedTailor #Openfit #NottinghamBusiness #AlterationsNottingham #HappyCustomer #LocalBusiness
Wednesday
Photo
📸 Use: garment-cream-military-overcoat.webp
Bespoke double-breasted coat
Caption
Made to measure. Made to last. Made at Openfit. 🧥 This double-breasted coat was designed and created right here in our workshop. Every seam, every button, every detail — exactly as the customer wanted it. Bespoke tailoring from £50/hour. We'll work with your fabric, your design, your vision. DM us or pop in to chat about your bespoke project. #BespokeTailoring #MadeToMeasure #HandmadeCoat #CustomClothing #Openfit
#NottinghamTailor #FashionMaking #BespokeStyle #TailoredFashion #SeamstressOfInstagram #HandmadeFashion
Friday
Photo
📸 Use: workshop-printers-tray-notions.webp
Pastel thread shelf
Caption
Happy Friday! 🌸 This is your reminder that the garment you've been meaning to bring in is still sitting in your wardrobe. The dress that needs taking in. The jeans that are too long. The jacket with the broken zip. We're here. Walk-ins welcome. See you soon 💗 📍 8 Flying Horse Walk, Nottingham 🕐 Mon–Sat 10:30am–5:30pm
#FridayReminder #ClothingRepair #AlterationsNottingham #Openfit #WardrobeFix #FashionFix #NottinghamFashion #LocalTailor

Posting Tips for @openfitter

Best Times to Post

Tuesday–Friday, 11am–1pm or 7pm–9pm. Avoid Monday mornings and late Sunday. Instagram rewards consistency — pick your times and stick to them.

Hashtag Strategy

Mix local (NottinghamFashion, FlyingHorseWalk) with service (AlterationsNottingham, ZipReplacement) and interest (SeamstressLife, BespokeFashion). Aim for 10–15 per post.

Reels Get More Reach

Instagram pushes Reels to new audiences. Even 10-second clips of work in progress (machine sewing, pinning a hem) get far more reach than static photos. Film short clips regularly.

Tag Your Location

Always tag Flying Horse Walk, Nottingham as the location on every post. This gets you discovered by people searching for shops in Nottingham.

Ask for Engagement

End every caption with a question or clear CTA: "What would you fix first?" or "Tag a friend who needs this!". Posts with questions get 2x more comments.

Stories Every Day

Post to Stories daily — even something small like a garment in progress. Stories keep you at the top of followers' feeds without needing a perfect polished post.